Climate Action Plan Results

The Santa Cruz City Climate Action Plan is resoundingly popular among city residents, according to a recent survey of residential households conducted by Civinomics. 

Screenshot from the iPad survey

Less than a year after the city of Santa Cruz released its final draft of the Climate Action Plan, residents are voicing strong support for the program while acknowledging there is some room for improvement. The Climate Action Plan (CAP) is a community-wide commitment to reduce greenhouse gas emissions by 30% from 1990 levels by 2020.

While only 20% of those interviewed had previously heard of the CAP, a resounding 75% stated that the plan should be given equal or greater priority relative to other city programs. Furthermore, an astonishing 66% said that they would be willing to pay between $1 and $5 a month to see the plan implemented, with 24% stating that they would be willing to pay $5 a month.

In addition to their answers, 250 residents gave suggestions responding to the question “Do you have any suggestions on programs or policies that the city could implement to meet our 2020 emissions goals?” Of the suggestions collected, 27% called for either promoting greater awareness or more community outreach. Almost three-quarters (72%) made suggestions directly related to implementation strategies, including calls for “better public transportation,” “more bike lanes” and “city-subsidized solar”.

The 500 surveys were conducted door-to-door via iPad interview between the months of June and September 2012. Only residential households within the city limits were selected.

Civinomics will be hosting an online workshop about the Santa Cruz CAP to develop and vote on new ideas relevant to the plan. The workshop can be found at

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